Red Bull - 2269 Words

Overview about Red Bull Red Bull is an energy drink. Red Bull is an adaptation of the Thai energy drink Krating Daeng, which translates as Red Bull. Based on market share, it is the most popular energy drink in the world. The company was founded by Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz. Red Bull s slogan is it gives you wings and the product is aggressively marketed through advertising, tournament sponsorship sports team ownerships (Red Bull Racing, Red Bull Salzburg, Red Bull NewYork) and celebrity endorsements. In 2009 it was discovered that RedBull Cola exported from Austria contained trace amounts of cocaine. Mateschitz adapted the product to Western tastes by diluting it, lowering the caffeine†¦show more content†¦Pull marketing gets consumers to bring other consumers to the product. In contrast, push marketing uses above-the-line promotional techniques to put products in front of consumers in order to generate sales. Red Bull extensively uses pull marketing. This approach involves getting consumers excited about the product and conveying this excitement to their family and friends. It is also about trying to get coverage of Red Bull events in the press. This coverage can encourage consumers to find out more about the product. It helps to generate momentum, through creating interesting stories for people to talk about, which in turn help to create brand awareness and grow sales. The founder of Red Bull used pull marketing to promote his original product in the 1980s. He hired a Red Bull Wings Team to go out and talk to people one-to-one about the product. This helps to create consumer interest in the product. As people experience the drink and appreciate its qualities, they become advocates for the brand. They share their opinions with other consumers when they talk with friends. The promotion therefore creates a ripple effect. Innovations in promotion To remain competitive and interact with consumers Red Bull is constantly creating new ways of reaching its audiences online. Red Bull also uses a variety of smart phone applications to promote its campaigns. These methods create connections withShow MoreRelatedRed Bull13142 Words   |  53 PagesCULTURE 44 RESOURCES 44 STRATEGY # 1: TAURINE FREE RED BULL 44 STRATEGY # 2: DIVERSIFYING INTO SPORTS DRINKS MARKET 45 SYNERGIES IN VALUE CHAIN 46 PITFALLS IN STRATEGIC IMPLEMENTATION 46 SCORE CARD 48 DIAGNOSTIC SURVEY OF PRIMARY AND SECONDARY MANAGEMENT PRACTICES: 49 BIBLIOGRAPHY: 55 â€Å"MISSION AND VISION EVALUATION† RED BULLL GIVES YOU WIIINGS...   MISSION STATEMENT EVALUATION We are dedicated to upholding Red Bull standards, while maintaining the leadership position inRead MoreRed Bull1107 Words   |  5 Pagesyou characterize Red Bull’s overall global marketing strategy (global, glocal or local)? Ans 1 – It is my opinion that Red Bull has a global marketing strategy which it implements in all the markets in enters into. Red Bull has built its name as a trendy energy drink, catering to young adults (aged 16-29), young urban professionals and post secondary school students. Also it targets young club-goers and private parties to spread its name as an active and stylish drink. Red Bull believes that itRead MoreRed Bull735 Words   |  3 PagesCase: Red Bull Red Bull’s success is a result of a great marketing strategy including product placement and creating brand loyalty. Success is also a result of avoiding marketing myopia. Red Bull accomplished this by claiming to satisfy more than just your thirst. Dietrich Mateschitz took the energy drink concept of Krating Daeng in Thailand and broadened it usage by also marketing Red Bull as a sports drink, functional drink, and nutritious drink. Their success was also stemmed fromRead MoreRed Bull993 Words   |  4 PagesRed bull is the worlds oldest and most successful energy drink brands. In 1966, Red Bull was born in Thailand as a kind of vitamin energy drink, and then Austrian entrepreneur  Dietrich Mateschitz  was inspired by this pre-existing energy drink and took this idea, modified the ingredients to suit the tastes of westerners. Now it has more than 40 years of history so far with excellent quality and good reputation, Red Bull drinks are sold in more than 140 coun tries and regions around the world, rankRead MoreRed Bull1644 Words   |  7 PagesWhat is their field of operation? Red Bull operate within the energy drinks sector of the soft drinks market. The product is an example of a functional drink. Functional foods respond to consumer interest in well-being and performance. The major multinational soft drinks companies are investing in the area of functional drinks, developing their own brands and buying up existing ones. This is seen as being important, given that their traditional soft drinks markets are at the maturity stage inRead MoreRed Bull4552 Words   |  19 Pagescommercialize them in Europe, and created the Red Bull brand in 1984. He launched the first beverage on the Austrian market in 1987. The drink was a major success, and is now available in over 160 countries. By 2009, four billion Red Bull cans have been drank and the company has become the leader of the energy drink industry. The firm launched other products, such as Red Bull Sugarfree in 2003 – a reduced-sugar version – Red Bull Cola in 2008 and Red Bull Energy Shot in 2010 – smaller, more concentratedRead MoreRed Bull4895 Words   |  20 PagesPage 20-22 – The impact on value chain activities 1 Name of Company Red Bull Name/ description of Product Red Bull Energy Drink The Red Bull Energy Drink is a stimulating, non-alcoholic beverage, designed to increase the consumer’s mental and physical condition, to ‘vitalize body and mind’: - improves performance - increases concentration and reaction speed 2 - improves vigilance - stimulates metabolism (Red Bull ® Energy Drink (2009) Benefits. Available at: http://www.redbull.co.uk/#page=ProductPageRead MoreRed Bull3982 Words   |  16 Pagesexpanding the sales of Red Bull? Criteria: Market Penetration , Market Development, Product Development, Diversification. (10) Market Penetration: An increase in sales can be made through new promotions or a wider range of adverts and advertising platforms, that will increase the consumption of Red Bull. With minor changes to their product, for example the taste, different flavours, Red bull will also meeting their consumers need for variety. Although I believe that Red Bull already has a very firmRead MoreRed Bull2368 Words   |  10 PagesRed Bull is the most popular energy drink in the world, selling over three billion cans annually. Started in 1987 by Austrian entrepreneur Dietrich Mateschitz, Red Bull pursued an aggressive yet different marketing strategy to grow their brand globally. Red Bull met an untapped need within the beverage consumer market and the strength of their carefully cultivated brand provided them leverage to market themselves in a non-traditional manner. What were the key Brand elements for Red Bull? A brandRead MoreRed Bull1907 Words   |  8 PagesRed Bull s marketing strategy: From the localization and then to an international Posted:2007-3-23   Ã‚  Browse:108 chinese Version   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  11 years ago, the popular Red Bull drink around the world come to China CCTV Spring Festival Gala debut, a Red Bull came to China advertising language, from the Chinese beverage market, more than a category called energy drinks , Golden Red Bull rapidly in China s best-selling blowing whirlwind.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  After 11 years, the Chinese beverage market,

Importance of Accountability - 1096 Words

11/SEP/2010 Importance of Accountability The importance of accountability, are being on time and in the right uniform. The main reason we have formations and that we are trying to keep account of personnel to know where everybody is at, at all times. I have learned in the past years that I have been in that being on time is the most important thing that you need to do. For one the accountability of personnel is major, it plays a big role in the deployment and the readiness of soldiers. I would have to say that I was wrong for not showing up at my appointed place of duty I should have gotten up and made it to the swimming pool. But in all things that have been done I have seen that accountability is the most important asset here for†¦show more content†¦I have learned that the army is all about making the right choices and doing the right thing so if anything makes sure that you are always doing what is right. I for one have been late a few times and now I have to make sure that I take care of that so that I can kee p my rank and not lose anything. The right thing for me to do is I will make sure that I have an alarm clock set for the time I need to be up and to better myself to get up as soon as it goes off. Then I will make sure that I am getting a good amount of sleep so that I can get up on time and not be late or dragging while I am at work. I have done so well I just need to be more attentive in what I am doing and make sure that I have my things in order and that I am prepared for everything that comes my way. It’s time to set aside the differences have against me and be a leader by example if people see me showing up whenever they will do the same thing. So now I have to make sure that I lead by example and not by sub standards because in the long wrong I will be in charge of soldiers and don’t want them to think that they can just show up whenever or talk to NCO’S any way they want. Which brings me to my last part respect in order for soldiers to want to respect an ybody you have to show that you are contributing to the work that is going and not just sitting thereShow MoreRelatedThe Importance of Accountability1028 Words   |  5 PagesThe Importance of Accountability is so my chain of command knows where everyone is so if they need a soldier for something they will know where to find them. It is also necessary to have accountability to make sure everyone in my class, platoon, or unit is safe and to make sure they are where they are supposed to be. Why my chain of command have accountability it is easier for them to track down other soldiers in case they were needed for anything. Being accountable means being dependable, showingRead MoreImportance of Accountability1488 Words   |  6 Pagescommon. Within all of these jobs you will find that accountability is very important. You will also find that within keeping accountability you will not succeed. Accountability is knowing the amount of items or people in which you are responsible for. Accountability is also knowing where the items and people are at all times. While knowing where everything and everyone is, you also need to keep record of everything. All the aspects of accountability are important because without it things would be inRead MoreThe Importance of Accountability1155 Words   |  5 PagesThe Importance of Accountability kammerawn mccwarrington HCS/475 September 10, 2012 Key Smith The Importance of Accountability In the healthcare industry accountability displays responsibility, honesty, and hard work. Employer’s count on employees to display these duties everyday in order to have an productive organization accountability must be instilled within every employee. Throughout the healthcare field there are several patients that need attention employees must be able to provideRead MoreThe Importance of Accountability1741 Words   |  7 PagesThe Importance Accountability Introduction Accountability refers to the perception of holding an individual responsible for his or her decisions or actions. Accountability standards and accountability are integral components in the every industry especially health care discipline. Organizations desiring to succeed in whichever industry must always establish structures that encourage employees to be accountable. This study shows that accountability in the healthcare industry is not a matter of choiceRead MoreImportance of accountability1014 Words   |  5 PagesI have been tasked with writing this 1000 word essay on the importance of accountability of sensitive items within the military. The reason I have been assigned to do this task is due to my failure of being attentive and securing my weapon and having it with me at all time. I failed by leaving my M9 Berretta at home in my safe before I left in support of the Boston Marathon. I was told by certain individuals to leave it at home, but I failed as an NCO to ask my section leader on how to properly secureRead MoreImportance of Accountability1821 Words   |  8 Pagesï » ¿PV2 Starling, LaTonya Importance of Accountability The importance of accountability and communication in the Military is so each and every personal is all on the same page. Also so our organization runs smooth. Communication is the heart of what makes the United States Army what it is today. Without communication vital information would not be passed down from the Chief of Command to a chain of Non Commissioned Officers to the soldiers. Not to mention, innocent lives would be in jeopardy, missionsRead MoreImportance of Accountability Paper933 Words   |  4 PagesImportance of Accountability By: Teresa Luna University of Phoenix February 21, 2011 Instructor: James Morello Accountability is honestly one of the most important aspects to the healthcare industry. It is one of those factors that one would expect to be a necessary part of an organization not only because it is expected but because it is a necessary evil. Employees need to be accountable for their actions in one way or another. An organization cannot function properly without this featureRead MoreThe Importance of Accountability Essay2537 Words   |  11 PagesThe importance of accountability In the army accountability is everything. The definition of accountability is an obligation or willingness to accept responsibility or to account for ones actions. You have to have accountability for everything you do formation ceremonies to the items that you carry on you every day I’m going to give you 5 examples of when and why accountability would be very important example one having accountability of your soldiers if you are a NCO you always need to knowRead MoreThe Importance of Property Accountability1465 Words   |  6 Pagesalong with the phrase We are only as strong as our weakest link. In theory, the military itself is alot like clock work. And nothing works right if a peace of the watch is missing the clock does not work. So being on time makes... â€Å"Property accountability is a crucial part of the Army’s process for resetting the force. The greater visibility we have into the location and status of our assets, the better prepared we will be overall.† -Lt. Gen. Mitchell H. Stevenson, Deputy Chief of Staff of theRead MoreThe Importance of Accountability in the Healthcare Industry1128 Words   |  5 Pagesï » ¿Healthcare industry Introduction Accountability has become an important field in the health care programs because it involves the events and procedures for not only mitigating but also taking responsibility for the actions taking place in an organization. This is crucial because how the funds are handled may directly affect how the patient is treated or the quality of treatment the patient gets. Accountability has also been known to have a robust influence on how one makes decisions. This has

AIDS in the World Free Essays

AIDS is the fast becoming and the worst human disease disaster the world has ever seen. It is clear that in the next ten to fifteen years, AIDS will claim more lives than any other epidemic. As a matter of fact, every year and a half, it claims more human lives than the Holocaust. We will write a custom essay sample on AIDS in the World or any similar topic only for you Order Now Nothing can be compared to the drag that AIDS has caused to human life. There is just no human suffering and devastation as worst as it is. In the year 2002, there have already been 28 million recorded deaths due to AIDS and that is only the paltry beginning. The United Nations Security Council has labeled AIDS as a global security threat. According to UN Secretary General Kofi Annan, terrorism is not the most serious problem faced by the world today, but the AIDS epidemic. It is more than anything else destabilizing the entire planet (Hunter 2003). History of AIDS The Acquired Immune Deficiency Syndrome or commonly known as AIDS was first observed in 1981. When it was first observed, it gained little attention as an infectious disease among experts. Accordingly, the first report was by Dr. Michael Gottlieb from the University of California Los Angeles. It was nothing from the AIDS that we know today. He described it as a rare form of pneumonia among homosexual men. At the same time, there were also other reports referring to the same disease saying it was a rare kind of cancer (Conner et al 2007). Furthermore, the most mainstream case would be what happened in the Centers for Disease Control and Prevention where they publish an article entitled â€Å"Morbidity and Mortality Weekly Report†. In this article, experts described the case reports of five young men at three different hospitals in Los Angeles. All five of them were sexually active and gay. Also, all five of them are suffering from a lung disease. Furthermore, there were also case reports on 26 young homosexual men from New York and California that were diagnosed with Kaposi Sarcoma that was on the extreme level accompanied with skin and mucous membrane lesion. It is observed that most of the victims were homosexual men so scientists asked what practices the homosexual community is engaged in that made them contract the disease. They postulate that a drug called amyl nitrate used by homosexuals to increase sexual pleasure may be the culprit. There is also a theory that there are certain organisms in the homosexual body that caused the disease. By 1983, aside from the United States, there were already 16 countries that reported AIDS cases alongside more than 1000 Americans that were positively diagnosed (Weeks and Alcamo 2006). This situation is often compared to that of the story of the six blind men and the elephants that is familiar to all of us as children. The elephant was the disease and the six blind men were the scientists and doctors that were grappling with its emergence. They still do not have a clear idea what AIDS is, so they were treating the epidemic piecemeal. What physicians observed was that patient’s immune system was literally suppressed but they do not have any idea it was the very cause of the disease. Before 1984, the situation worsened. There were no clear definition for AIDS, no test available to affirm the diagnosis, and certainly no cure was in sight (Weeks and Alcamo 2006). Despite the pessimisms among the people, researchers were beginning to unravel the mysteries of the disease that soon they call AIDS.   The observed symptoms were then later on labeled as AIDS or Acquired Immune Deficiency Syndrome mainly because the symptoms were consistent with damage to the immune system among healthy people. Furthermore, it was also learned that the disease was not congenital nor was it inherited but acquired from an infection of a virus. As of the present, the disease has become a prominent fixture in everyday language as its common name AIDS (Conner et al 2007). Basic research on AIDS was primarily done in the United States by two of the leading governmental institutions: the Centers for Disease Control (CDC) and the National Institute of Health (NIH). There were also studies conducted in Western Europe by Pasteur Institute. The Pasteur Institute was famous for their specialization in virology because it started out as center to combat rabies, the most horrible of all viral diseases. Prior to this, scientists in this institute has also done other viral discoveries such as that of Constantin Levadati who discovered the polio virus, Amedee Morrel who studied animal onco-viruses, and Felix d’Herelle who discovered bacteriophage. They are part of the team who had will soon develop the field of molecular biology and soon understand the biological strategy of the AIDS virus (Grmek et al 1993). The Pasteur virologists first encountered AIDS during a controversy about the Institute’s production of hepatitis-B vaccine. The process required a massive amount of human plasma. In 1981, they purchased around 2, 500 liters of plasma from the United States blood banks. A third of these were mixed to European plasma in order for them to prepare vaccine. When the product was tested to the chimpanzees, one of them developed hepatitis, and another died out of arbovirus infection (Grmek et al 1993). In September 1982, Jacques Leibowitch, a physician working at the Raymond Poincare Hospital in Paris had been convinced that AIDS is caused by an exotic virus of African origin that affected T4-cells transmitted by blood. The description of the virus was similar to that of HTLV retrovirus. He gave a seminar at Cochin hospital and informed the French task force about it. The French Task Force was pretty much convinced that the retrovirus might be the probable cause of AIDS. They were also –persuaded that it could be transmitted through blood (Grmek et al 1993). Other scientists believe the agent came from a virus that causes African swine fever since the same virus can result to immune suppression of pigs. Others believed that it was cause by a slow virus, one that is multiplying at an extreme low rate that it only affects and manifests itself in the body after a few years. Another group believes that the agent is a vital escapee from a genetic engineering laboratory. There was also speculation that says that it came from a failed biological war against Cuba (Grmek et al 1993). In the United States, the group of Robert C. Gallo identified a virus in the blood of 48 patients with virus. They named the virus HTVL-III. They have published their works on the Science. In a few months that followed, there has already been a rivalry between the American and French experts each claiming that they were the first one who isolated the virus. They contested that they should be one who’ll receive international awards, research grants, and millions and billions of dollar patent rights. Until, they have settled after some time that the virus that they have been examining were of the same type. The United States for its part have a How to cite AIDS in the World, Papers

The Great Pacific Garbage Patch free essay sample

The Great Pacific Garbage Patch Living on this earth is a privilege and unfortunately we sometimes take advantage of it. Stories of deforestation, air and water pollution really make a person think of just how much our planet is being harmed. A major concern is water pollution. Water covers at least 70 percent of the planet which makes our rivers, lakes, and oceans essential. Many of these bodies of water are being polluted and although they may be out of sight, they eventually help pollution increase. Actions should be made to stop the pollution of our waters before things get worse. If we want to decrease the amount of pollution it starts out by increasing the amount of recycling we do. It shouldn’t stop there. Not only should efforts to improve laws against water pollution be made but public awareness ¬Ã‚ ¬ has to be raised about this issue. It is believed that the world’s largest garbage dump isnt on land but in the Pacific Ocean. The Great Pacific Garbage Patch is pretty much what it sounds like; a garbage patch way out in the middle of the Pacific Ocean. In an article posted on How Stuff Works. com it’s said that, â€Å"It stretches from the coast of California to Japan, and its estimated to be twice the size of Texas† (Silverman, Jacob). The Great Pacific Garbage Patch is located in the Pacific Subtropical Gyre. The Gyre is a spiral of currents created by a system of air currents. These air currents move in circular rotation which helps keep the garbage trapped. It’s an area filled with millions of pounds of trash with most of it being plastic. Its the largest landfill in the world, and its sitting in the middle of the ocean. Water pollution can have serious economic and health impacts by killing marine life and causing environmental harm.  ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬ While theres still some uncertainty of what is all in garbage patch, we do know that most of it is made of plastic. The reason plastic is such a major cause of water pollution is because unlike most other trash, plastic isnt biodegradable. This means the microbes that break down other substances dont recognize plastic as food, leaving it to float there forever. Sunlight does eventually play a part as it breaks plastic down into smaller pieces but that can just make it  worse. The plastic still never goes away it just becomes microscopic. â€Å"Of the more than 200 billion pounds of plastic the world produces each year, about 10 percent ends up in the ocean. † (Earth Magazine). Most of that plastic eventually sinks, damaging life on the ocean floor. The plastic that floats ends up in gyres, and settle in massive garbage patches that form there, much like the Pacific Subtropical Gyre. Plastic is a very useful material but when in the ocean, it endangers animal life. Small surface debris, mostly plastic resin pellets are a common piece of marine debris. Because they are so small they can easily get lost along the way, washing through the water with other plastics and into the sea. Pollution like this is causing harm to sea animals such as the seabird; the albatross. The albatross scoops its food from the ocean and without knowing picks up trash along the way. Plastic debris along with other garbage is then fed to its young mistakenly for food. â€Å"Of the 500,000 albatross chicks born here each year, about 200,000 die, mostly from dehydration or starvation. A two-year study funded by the U.S. Environmental Protection Agency showed that chicks that died from those causes had twice as much plastic in their stomachs as those that died for other reasons. † (Weiss R. Kenneth, New York Times). The altraboss isn’t the only animal suffering from this source of pollution. In the article â€Å"â€Å"The growing number of abandoned plastic fishing nets is one of the greatest dangers from marine debris†, says Bamford, and (Bamford, Holly 2009). The nets entangle seals, sea turtles and other animals and can often result in drowning them. Because fishermen are now using plastic for its low cost, abandon nets can continue fishing on their own for months or even years. This can cause harm to any animal but sea turtles seem especially susceptible. Not only are they entangled by fishing nets, they often swallow plastic bags, mistaking them for jellyfish. They can also get caught up in a variety of other objects, and there has been stories heard of snapping turtle that grow up with a plastic ring around their bodies. As a society as whole we tend to generate a lot of trash. There’s no stopping the amount of trash that piles up, but we can decide what we do with it. In order to decrease water pollution the amount of recycling has to increase. Recycling doesn’t have to be difficult and it’s something that can be done right at home. Different sorts of plastic, aluminum cans, and steel are all valuable recyclables. Instead of just having a basic trash can, there can be a recycling bin right next to it or in a common place like the kitchen. If more households decide to take action and make recycling a habit it can have one of the most beneficial outcomes towards our environment. When a product is recycled it is turned back into its raw form. That can later be used to create a new and different product. Recycling can also take place outside of the home. Environmental groups and organizations have been doing their efforts to help clean this place up little by little. People who have the privilege to live by some of our waters, like an ocean or even lakes and rivers can do their part to contribute by removing waste on shore. This most likely won’t be rewarded but the fact that it’s a step in helping our environment should be satisfactory enough. When we recycle not only are we conserving natural resources but it can significantly reduce additional waste. Most importantly, this means that less waste ends up in our oceans. Along with recycling, laws should be enforced in efforts to improve water pollution. It can start by raising fines on pollution. Dumping waste like toxins and plastics into the ocean is a serious problem and should be dealt with properly. Companies and businesses that carelessly let harmful chemicals and products contaminate water which flows back into rivers and streams should be disciplined. An example is nuclear power plants which are very harmful to the environment as it is. These companies release radiated water into lakes and rivers near without even thinking about the consequences. These rivers can flow to larger bodies of water and ultimately cause a negative impact on society. Toxic waste can be very harmful forms of pollution towards animals and humans. †When toxic waste harms an organism, it can quickly be passed along the food chain and may eventually end up being our seafood. † (Oracle Education Foundation). The elimination of plastic bags should also be considered. â€Å"During 2009’s International Coastal Cleanup, the Ocean Conservancy found that plastic bags were the second-most common kind of waste found, at 1 out of ten items picked up and tallied† (Clean Air Council). Banning plastic grocery bags would decrease the amount of plastic that ends up in waste. We amazingly still produce more than 260 million tons of plastic each year† (Earth Magazine). Straying away from unneeded plastics would be a major change and one for the better. This problem won’t go away unless awareness is raised. There are many originations out there with the main goal of helping our environment. Organizations like the NOAA (National Oceanic and Atmospheric Administration) are trying to find ways to improve our water system. Charity to these types of organizations is key way to help raise awareness. There are many websites out there that help provide information about what exactly is polluting our waters and ways to prevent it from happening. Sites like â€Å"American Rivers. org† and â€Å"Bio Process H20† offer tips and solutions to help decrease sources of pollution. There’s always articles, newspapers, etc. that deal with helping the environment and the importance of recycling so that shouldn’t be a problem to find out. We are the ones who live on this earth so if we don’t take care of it, we are the ones who will have to deal with those consequences. Water is one of the most important parts of our lives so why not try to make a change for the better. The pollution to our water not only hurts the environment as a whole, but it can cause major damage to animal life and even humans. There are many ways to take action to this problem so why not do so. To ¬Ã‚ ¬ decrease the amount of pollution in our waters we need to recycle more, improve laws against water pollution and raise public awareness about this problem. We can each help out in our own way and little by little, we can make a positive impact on earth’s water supply.

Software Engineering Project Failure Essay Example

Software Engineering Project Failure Paper This report is about software engineering project failures. In this report, I will first examine the importance of a good software engineering manager to a project. Then, I will identify major reasons for software engineering project fails within the software industry. At last, some suggestion about reducing project failure rates according to the knowledge and best practices will be provided. Manager is essential to software engineering project There are nine project management knowledge areas: integration, scope, time, cost, quality, risk, communication, procurement, and human resource management (see A Guide to the Project Management Body of Knowledge, Project Management Inst. , 2000). Failing to address any of these areas will result in repeatedly diminishing a project’s outcome. This stresses the importance of a good manager to a successful software engineering project. In Mohammad’s individual case, the reasons of the failure of the project were almost caused by the manager’s failing in good performance. (Rob, 2003) Then, what characteristics should a good manager has? First, he should be responsible and have a good leading ability to manage his team to work well together. Second, he should have strong communication ability which will help him to work well with his team as well as his clients. Third, the technique skill is very important with which he will have a broad view. Forth, he should have a critical mind which will make him have a strong problem solving ability. Reasons that cause software engineering project failures As software engineering project failures cannot be totally avoided, examining the reason why it happens help us to reduce failures. We will write a custom essay sample on Software Engineering Project Failure specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Software Engineering Project Failure specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Software Engineering Project Failure specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Lack of project study Project study is very important to any software engineering project, as it helps team members to have a clear understanding about the project. Without project study, team members may not know what they are doing. This could have bad effect on the project. There are five factors (TELOS) should be included in the project study, which are technical, economic, legal, operational, schedule (Keyes, 2008). And the primary performance objectives for the software deliverable should also be established. Lack of communication The communication both among a project team and between a team and the client is very important. Communication among a team not only makes team members to work better, but also helps senior management to get the information about the work so that senior management could make timely decision. Communication between a team and client help the team to get a better understanding about the client’s requirement, thus their work is improved. Lack of communication will be a disaster of a team. They may not be well organized. Work finished by team members may not be fitted to each others. And the finished work may not fulfill client’s requirement. Thus, software engineering project failure may happen. Using new or unfamiliar contractors: New contractors are not familiar with the project’s personalities and systems design complexities. Changing contractor will cause this problem and is also a waste. So, choosing a good contractor who has an ongoing business relationship with a project group and avoid long-distance and out-of-country subcontracts which will make it difficult to form closer communication is very important. (Rob, 2003) Suggestion on reducing software engineering project failure 1. The manager should conduct a good project study within the team at the beginning of a project. Practitioners should establish the primary performance objectives for the software deliverable, as these will greatly drive the type of development model and mix of practices they should use (Maccormack, Kemerer, Cusumano amp; Crandall, 2003). 2. The manager should conduct enough, efficient and effective communication. Face-to-face meetings, discussions, temporal collocation, and exchange visits should be organized to figure out where they are and check if the work is going as expected (Smite amp; Wholin, 2011). . Avoid changing contractors, as new contractors are not familiar with the project’s personalities and systems design complexities. Choose a contractor who has an ongoing business relationship with a project group and avoid long-distance and out-of-country subcontracts which will make it difficult to form closer communication (Rob, 2003). 4. Reliable infrastructure, including a centralized repository, common configuration management tools, and rich communication media should be invested in, which will help the team to work better (Smite amp; Wholin, 2011). . The manager should choose useful team members. A team member chosen by manager should have a strong ability to work and communicate with other team members. And also, he should be well educated and have good technique skills. 6. To achieve all the point above, a perfect manager is indispensable. So, a perfect is very essential to a software engineering project. Reference: Rob, M. A. ; , Project failures in small companies, Software, IEEE , vol. 20, no. 6, pp. 94- 95, Nov. -Dec. 2003 MacCormack, A. ; Kemerer, C. F. ; Cusumano, M. Crandall, B. ; , Trade-offs between productivity and quality in selecting software development practices, Software, IEEE , vol. 20, no. 5, pp. 78- 85, Sept. Oct. 2003 El Emam, K. ; Koru, A. G. ; , A Replicated Survey of IT Software Project Failures, Software, IEEE , vol. 25, no. 5, pp. 84-90, Sept. -Oct. 2008 Keyes, in  Leading IT Projects: The IT Managers Guide,, CRC Press, Aug. 2008. Smite, D. ; Wohlin, C. ; , A Whisper of Evidence in Global Software Engineering, Software, IEEE , vol. 28, no. 4, pp. 15-18, July-Aug. 2011 Software Engineering Project Failure Essay Example Software Engineering Project Failure Paper This report is about software engineering project failures. In this report, I will first examine the importance of a good software engineering manager to a project. Then, I will identify major reasons for software engineering project fails within the software industry. At last, some suggestion about reducing project failure rates according to the knowledge and best practices will be provided. Manager is essential to software engineering project There are nine project management knowledge areas: integration, scope, time, cost, quality, risk, communication, procurement, and human resource management (see A Guide to the Project Management Body of Knowledge, Project Management Inst. , 2000). Failing to address any of these areas will result in repeatedly diminishing a project’s outcome. This stresses the importance of a good manager to a successful software engineering project. In Mohammad’s individual case, the reasons of the failure of the project were almost caused by the manager’s failing in good performance. (Rob, 2003) Then, what characteristics should a good manager has? First, he should be responsible and have a good leading ability to manage his team to work well together. Second, he should have strong communication ability which will help him to work well with his team as well as his clients. Third, the technique skill is very important with which he will have a broad view. Forth, he should have a critical mind which will make him have a strong problem solving ability. Reasons that cause software engineering project failures As software engineering project failures cannot be totally avoided, examining the reason why it happens help us to reduce failures. We will write a custom essay sample on Software Engineering Project Failure specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Software Engineering Project Failure specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Software Engineering Project Failure specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Lack of project study Project study is very important to any software engineering project, as it helps team members to have a clear understanding about the project. Without project study, team members may not know what they are doing. This could have bad effect on the project. There are five factors (TELOS) should be included in the project study, which are technical, economic, legal, operational, schedule (Keyes, 2008). And the primary performance objectives for the software deliverable should also be established. Lack of communication The communication both among a project team and between a team and the client is very important. Communication among a team not only makes team members to work better, but also helps senior management to get the information about the work so that senior management could make timely decision. Communication between a team and client help the team to get a better understanding about the client’s requirement, thus their work is improved. Lack of communication will be a disaster of a team. They may not be well organized. Work finished by team members may not be fitted to each others. And the finished work may not fulfill client’s requirement. Thus, software engineering project failure may happen. Using new or unfamiliar contractors: New contractors are not familiar with the project’s personalities and systems design complexities. Changing contractor will cause this problem and is also a waste. So, choosing a good contractor who has an ongoing business relationship with a project group and avoid long-distance and out-of-country subcontracts which will make it difficult to form closer communication is very important. (Rob, 2003) Suggestion on reducing software engineering project failure 1. The manager should conduct a good project study within the team at the beginning of a project. Practitioners should establish the primary performance objectives for the software deliverable, as these will greatly drive the type of development model and mix of practices they should use (Maccormack, Kemerer, Cusumano amp; Crandall, 2003). 2. The manager should conduct enough, efficient and effective communication. Face-to-face meetings, discussions, temporal collocation, and exchange visits should be organized to figure out where they are and check if the work is going as expected (Smite amp; Wholin, 2011). . Avoid changing contractors, as new contractors are not familiar with the project’s personalities and systems design complexities. Choose a contractor who has an ongoing business relationship with a project group and avoid long-distance and out-of-country subcontracts which will make it difficult to form closer communication (Rob, 2003). 4. Reliable infrastructure, including a centralized repository, common configuration management tools, and rich communication media should be invested in, which will help the team to work better (Smite amp; Wholin, 2011). . The manager should choose useful team members. A team member chosen by manager should have a strong ability to work and communicate with other team members. And also, he should be well educated and have good technique skills. 6. To achieve all the point above, a perfect manager is indispensable. So, a perfect is very essential to a software engineering project. Reference: Rob, M. A. ; , Project failures in small companies, Software, IEEE , vol. 20, no. 6, pp. 94- 95, Nov. -Dec. 2003 MacCormack, A. ; Kemerer, C. F. ; Cusumano, M. Crandall, B. ; , Trade-offs between productivity and quality in selecting software development practices, Software, IEEE , vol. 20, no. 5, pp. 78- 85, Sept. Oct. 2003 El Emam, K. ; Koru, A. G. ; , A Replicated Survey of IT Software Project Failures, Software, IEEE , vol. 25, no. 5, pp. 84-90, Sept. -Oct. 2008 Keyes, in  Leading IT Projects: The IT Managers Guide,, CRC Press, Aug. 2008. Smite, D. ; Wohlin, C. ; , A Whisper of Evidence in Global Software Engineering, Software, IEEE , vol. 28, no. 4, pp. 15-18, July-Aug. 2011

Al Tazaj

Al Tazaj Introduction The name Al Tazaj is an Arabic one which means ‘fresh’. Al Tazaj opened its first restaurant in 1989. The restaurant was started by the owner of a poultry farm. The most common meal served in these restaurants is a meal prepared out of traditional recipes that Shaikh Abdul Rahman’s wife used to prepare for him.Advertising We will write a custom report sample on Al Tazaj specifically for you for only $16.05 $11/page Learn More The restaurant has over 100 outlets making it the largest fast food chains in the entire region. This shows a positive trend in the efforts to expand the restaurants. Al Tazaj has managed to not only open restaurants in the Middle East but also in other countries such as the United States. The chain of restaurants has a branch in Chicago, which is doing very well. Apart from focusing on expanding his chain of restaurants, the owner of Al Tazaj has also ventured into other entrepreneurial activities such as opening of a scientific research center. The demand for healthy fast food in Saudi Arabia has given the owner of Al Tazaj a competitive advantage over the rest of competitors in the fast food market. This is because the restaurant prepares roasted chicken, fresh from his poultry farm. It is expected that the sale of fast food is going to increase due to the rising demand for ready meals as more people, including women, are now working away from their homes. This paper shall discuss Al Tazaj restaurant. Tags: Grilled Chicken, Saudi Arabia, barbeque, fast food. Background The first Al Tazaj restaurant came into existence in 1989. The first branch of this restaurant was opened in the holy city of Makkah. The idea of starting this restaurant was conceived by Sheik Abdulrahman Fakieh. Sheik Abdulrahman Fakieh is a poultry farmer in Saudi Arabia.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn M ore He has practiced poultry farming for over 50 years. The idea to open the restaurant was motivated by his love for chicken prepared using traditional Arabian recipe. The chicken prepared by Al Tazaj is very delicious and is prepared using traditional Saudi Arabian recipe. Since its launch, Al Tajaz has continued to satisfy its customers through excellent customer service and preparation of fresh chicken. The poultry prepared in this restaurant is got from Fakieh poultry farm. With the constant supply of chicken from this farm, Al Tazaj is able to sell its barbequed chicken over 100 destinations. This makes it the leading fast food chain stores nationally and also in the entire Middle East. Unlike fast the fast food sold in other stores, the chicken served in Al Tazaj is healthy and fresh. The restaurant gets fresh chicken direct from the farm which is barbequed using healthy recipes. Chicken is slaughtered and barbequed on the same day while still fresh. The chicken is ma rinated using a sauce that is commonly referred to as the ‘secret sauce’. It is then grilled using charcoal as the source of heat. Most of the times, the meal is served with a garden salad. It is also possible for the meal to be served together with French fries or Taza rice. The two are greasy and are some of the best accompaniments to be served together with the barbequed chicken. Some of the sauces that go well with this chicken include garlic and Tahina sauces. For desserts, Basbousa is used. This has placed the restaurant ahead of its competitors since many restaurants are not able to get chicken and cook it while fresh. The barbequed chicken from Al Tazaj tastes very natural. This is because the chicken is marinated using only natural ingredients. This ensures that the final product tastes natural and there are no artificial additives which may be harmful to people’s health.Advertising We will write a custom report sample on Al Tazaj specifically fo r you for only $16.05 $11/page Learn More Al Tazaj has invested a lot of resources in promotion of its products. One of the methods of advertising that it has invested in is television advertisement. There are numerous television adverts that promote Al Tazaj’s products hence making them popular among the people who love to eat out but in a healthy manner. This mode of advertisement has been very effective and has given the restaurant a competitive advantage over its rivals in the fast food market in the Middle East. Meals and services The restaurant does not serve a lot of meals. Some of the meals served in Al Tazaj include Barbequed chicken combo meal, Al Tazaj kabsa, maglouba, Al Tazaj braost meal, barbequed chicken mandi, chicken nuggets meal, kebab with rice meal and barbequed chicken, among others. Locations Since the restaurant was started, it has opened other branches in many countries. Most of the restaurants are located in Saudi Arabia. However, th ere are other Al Tazaj restaurants in other parts of the world such as in Kuwait, Egypt and Malaysia. Other branches include Qatar, Bahrain, Jordan as well as Lebanon. Apart from these branches in the Middle East, Al Tazaj has branches in Chicago. The restaurant there is simply called Taza. Like in the rest of Al Tazaj restaurants, this restaurant in the United States prepares Al Tazaj barbequed chicken. Chicken is the most common meal in these restaurants. It is prepared as per the Islamic standards so that it is halal. Products and market share The restaurant has expended swiftly to other Middle East countries since its inception. The restaurant competes against renowned fast food restaurants globally such as the McDonalds, Burger King and Pizza Hut in the Saudi Arabian fast food market which is estimated to be worth over $220 million. The restaurant has branches in most of the Middle East countries. However, its first non-Arab owned restaurant was opened in Chicago, United States in August 1997. The name ‘Tazer’ was adopted for the Chicago based restaurant for easier pronunciation by the local residents since Al Tazaj would be hard for them.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Business for Al Tazaj restaurants is boosted by Muslim pilgrims whenever they visit the holy city of Mecca. During this period, the fast food chain increases its sales drastically due the presence of the vast number of pilgrims in the region. Moreover, they attract customers because they are known to sell halal products. Arabian cuisine is characterized by strong spices which give the food a strong flavor. Restaurants in Saudi Arabia offer a rich combination of deliciously prepared food. Spices are a major component of their dishes. Eating in Saudi Arabian restaurants is a bit different from eating in Western restaurants. In Saudi Arabia, there are some restrictions such as prohibition in eating raw meats. Therefore, it is not possible to find meals such as sushi or steak tartar, which are common in the western restaurants. However, the restaurants do not only prepare Arabic dishes but also have others such as Italian, Indian and Pakistani cuisines. Price competition The cost of foo d in Saudi Arabia depends with the restaurant that one visits. A typical meal costs around $5.00 USD in an average restaurant. However, fancy restaurants charge an average of $13.00 USD for the cheapest meal. Most of the foods served in fast food restaurants cost between 6 and 20 SAR. Another difference between Saudi Arabian restaurants and other restaurants is that most of the Saudi Arabian restaurants are divided into compartments that do not allow free mixing of men and women. However, there are restaurants that have a family section, or restaurants that are entirely family restaurants. This means that members of a family can freely sit together and share a meal without any restrictions. Sales and region coverage The fast food market in Saudi Arabia is expected to hit the $4.5 billion mark by the year 2015. Some of the factors that are likely to contribute to the rising demand of fast food market in Saudi Arabia include high demand for these foods among the young people as well a s the rich in the country. Most of the young people have been influenced by the western way of life, including their tendencies to indulge in fast foods. Moreover, there are more people with higher disposable incomes who are able to afford foods sold in the fast food outlets. Additionally, trend out eating out is becoming very popular among the Saudi Arabians from all age groups. This creates an opportunity for sales, particularly for restaurants such as Al Tazaj, which prepare delicious local cuisines. Restaurants, such as Al Tazaj, which serve fast foods, are expected to experience massive sales of their products in the coming three years or less. Sales from fast food restaurants are expected to account for 20 percent of the total food service transactions in Saudi Arabia. Outlets that major in fast foods have become a major attraction for the young people in Saudi Arabia. Restaurants, such as Al Tazaj, which offer delicious meals and comfort to their clients are likely to experie nce high volumes of sales in the near future. Saudi Arabia has witnessed the mushrooming of fast food outlets in the recent past. This has increased the competition for such foods locally and some restaurants, such as Al Tazaj have even opted to go beyond the regional barriers and open branches in other countries abroad. Al-Zahrani Hasan (25) observe that at the end of the year 2011, there was an increase in lunchtime fast food sales in Saudi Arabia in most of the fast food stalls. Al Tazaj restaurant is among the fast food restaurants that registered these high sales. This was especially because the restaurant prepares healthy meals, fresh and in a healthy environment. Due to the rising demand for fast foods, people employed in these restaurants and stalls are working for long hours in order to meet with the demand. The year also marked a significant shift away from the conventional extended lunches. Workers eating away from their homes opted for fast foods, with quality and swift service being the most important qualities that were being looked at by consumers before choosing where to have their meals. Domestic demand for fast food in Saudi Arabia The kingdom of Saudi Arabia is one of the largest developing countries. It covers an estimated 2.25 square kilometers. It is also estimated that there are over 24 million people. Most of the people live in urban areas. These people in urban areas are mostly found in the cities of Riyadh, Jeddah and Dammam. As a result of the great population of people living in these cities, they have experienced drastic growth over the past twenty years. Jeddah is the second largest city in Saudi Arabia. It is cosmopolitan in nature. The city is located near the red sea. Pilgrims going to Makkah and Medina pass through this city. There is also a port where most of the imports to Saudi Arabia get into the country. Due to the vast population that is cosmopolitan in nature, there are numerous fast food outlets that have been opened in the past two decades. Among them is the Al Tazaj restaurant, which is famous for its barbequed chicken fresh from Fakieh Poultry Farms. The concept of fast food outlets and restaurants is relatively new in Saudi Arabia. The typical lifestyle of someone in Saudi Arabia is very different from that of a person in western countries such as the United States. However, this is slowly changing and there is a lot of transfer of culture from one part of the world to another. This probably explains why more Saudi Arabians are embracing the concept of fast food restaurants. More entrepreneurs are also venturing into this business since it is one of the businesses that are doing very well in Saudi Arabia. Sheikh Abdul Rahman bin Abdul Qadir Fakieh is not only a successful businessman in the area of fast food but has also ventured into other entrepreneurial projects. One of the projects is the Fakieh Research Development Centre. This is one of the scientific foundations established by an ind ividual. The center, just like Al Tazaj restaurant, has been a success. He was also the first entrepreneur in Saudi Arabia to venture into poultry industry. When he established Al Tazaj chain of restaurants, it was termed as the first food restaurant chain in the world that offered fresh roast chicken. As it is the case with other countries, especially those in the developed world, many people in Saudi Arabia are opting to have fast foods instead of foods prepared from their kitchens. This happens especially during lunch time due to their busy schedules thus lacking enough time to prepare meals from their homes. Fast food stalls have benefited from this tendency because they are able to meet with the rising demand for more fast food hence increasing their profits (Al-Zahrani Hasan 26). Customers are therefore presented with various alternatives for their lunch while away from their homes. Over the past few years, franchising has been on the increase in Saudi Arabia. Saudi Arabian b usinessmen have continued to be attracted by the success of franchises in western countries as well as locally. Borrowing from such ideas has proved to be a successful venture for most business people in the Saudi market. This is particularly true for Al Tazaj restaurants. The fast food franchises in Saudi Arabia are estimated to account for 60 percent of all the franchises in the kingdom of Saudi Arabia. Consumers in the Saudi market have also become more demanding. They demand to have quality and value for what they are paying for. It is expected that franchising in the Middle East is going to increase drastically in the near future. The annual growth in franchising is expected to be 27 percent. Most people consider Saudi Arabia as a kingdom whose predominant activity is related to oil. Interestingly, the kingdom has also ventured into other activities that are doing very oil. One such diverse activity is the fast food market, where restaurants such as Al Tazaj have a large share. Most of the fast food outlets have shown numerous signs of positive growth. It is expected that the import of foodstuffs in Saudi Arabia will exceed $ 7 billion every year. Fast food industry in the Middle East, particularly in Saudi Arabia has continued to grow drastically in the recent years. The growth has been fuelled by factors such as a change in lifestyle due to influence from the western countries. This has led to a desire for instant gratification, something which fast food outlets offer. This has led to a change in the lifestyle of the people in Saudi Arabia. There is also a great exposure to the outside world through modern technological devices such as computers that enable people to know what is happening globally through the internet. There is also an increase in the number of Saudi Arabian women who are working away from their homes. This reduces the time that women have to prepare meals for their families at home. Therefore, most of them opt for meals prepared at th e fast food outlets. Moreover, fast food outlets offer to deliver food to people’s home free of charge. This makes it convenient for many people, particularly at a time when most women are working outside their homes. These things make the fast food industry one of the fastest growing industries in the Middle East, especially in Saudi Arabia. Future challenges for Al Tazaj Saudi Arabia is one of the fastest growing food markets in the Middle East. Saudi Arabia is ranked as the largest importer of food. The kingdom of Saudi Arabia is run using strict Sharia laws that affect all areas of life, including the food industry. Before embarking on opening fast food outlets, it is important for one to understand the culture of the Arabs as well as the Islam religion. This will help in minimizing any conflicts that may arise if one is not well versed with the two. The two have a profound influence on the people’s way of life as well as their commercial practices. There are major events in the Islamic calendar that may significantly affect some businesses such as the fast food industry. For instance, events such as Ramadan would affect the sale of fast food in various restaurants and fast food outlets. Moreover, the kingdom requires that only halal food is sold in various eating joints. Fast food restaurants are expected to prepare their meals following halal guidelines so that everything that is sold to the people complies with the set regulations. Although the regulations for what is considered as halal are universal, there are some slight variations from one state to another. Therefore, it is important for a fast food restaurant in Saudi Arabia to find out the requirements of the country for what is halal. Marketing According to AME Info Services (1), getting a fast food restaurant that offers healthy cuisines is very rare. Healthy eating is a concern for many people, especially now that cases of people being overweight or obese are on the rise. People a re also concerned about healthy eating because of the ever increasing cases of lifestyle diseases such as diabetes and high blood pressure. Therefore, the importance of healthy eating can not be over emphasized. Different restaurants prepare different meals. The type of meals prepared depends on factors such as the consumer’s preferences. Al Tazaj is a restaurant that is top in the list of the restaurants that prepare healthy meals for its consumers. The restaurant follows the set international safety standards regarding preparation of food. The restaurant also follows safety practices to ensure that the practices and procedures it uses in its operations result to a healthy environment during preparation of their healthy meals. Fresh charcoal is used for preparation of its barbeques. The restaurant operates after receiving a certificate from the Saudi Council of healthy and safe food. It is not possible for any restaurant to be operational in Saudi Arabia without first receiv ing this certificate. This shows that the restaurant has met the safety and health standards set by the Saudi government. This ensures that consumers buy food that has been prepared in a healthy environment. Al Tazaj restaurant in Chicago According to Walkup (1), the opening of Al Tazaj restaurant in Chicago was estimated to cost the owner between 3.5 and 4 million dollars. The Chicago restaurant has a capacity of 250. The location of the restaurant is expected to be a major attraction to many people hence leading to massive sales. Immediately after its launch, an average of 1500 meals was served every day. The most meals were served between 11.30 a.m and 1.30 p.m. business is good during the weekends as more people flock the restaurant over the weekends than during week days. Like in all its other branches, the Chicago restaurant emphasizes freshness and healthy preparation of meals. The restaurant aims at becoming a global village restaurant through preparation of cuisines from di fferent parts of the world. Conclusion Saudi Arabia is one on the developing countries that is swiftly adopting the concept of eating out in fast food restaurants. Most of the Saudi Arabian people live in urban areas, with the majority living in Jeddah. The large population of people in Jeddah is an advantage to Al Tazaj restaurant since the restaurant is located in this city. Although there are numerous fast food outlets that are being opened nowadays, Al Tazaj restaurant was among the first fast food restaurant to be opened in Saudi Arabia. Shaikh Abdul Rahman Fakieh was the founder of the first Al Tazaj restaurant. The restaurant was opened in 1989. The first restaurant was opened in Mecca. Shiakh Fakieh ran a poultry farm that supplied the restaurant with the chicken that was used to make barbeque chicken. The owner of Al Tazaj conceived the idea of opening a fast food restaurant which prepares healthy barbequed chicken. Since its opening, the restaurant has continued to out do its competitors in the fast food industry. It has also managed to expand its operations into other countries in the Middle East as well as in the European countries such as the United States. It is expected that the fast food industry in Saudi Arabia is going to continue growing because of the high demand for fast food for the working population. AME Info Services. Al-Tazaj Restaurants secures health and safety certificate from  Saudi Council. (2009). Web. https://www.ameinfo.com/ Al-Zahrani, Abdulrahem Hasan, Tanwer. Trip Generation at Fast Food restaurants in Saudi Arabia. ITE Journal. (2008): 24-29. Web. https://www.ite.org/ Walkup, Carolyn. Taza global chicken restaurant opens in Chicago. (1997). Web.

The Epic Of Gilgamesh as Translated by Andrew George Essay

The Epic Of Gilgamesh as Translated by Andrew George - Essay Example ace in the world’s literature, wrote Nancy Sandars (1972), not only because it precedes the Homeric epic by at least one and a half thousand years, but also because of the quality and character of the story that they tell - a mixture of pure adventure, of morality, and of tragedy. (p. 7) According to Kenneth Rexroth (1986), the Epic of Gilgamesh is a highly developed fictional narrative, stressing that: It is not a myth. Even to call it an epic requires a stretching of the definition. It is more like a novel of modern, individualistic hero than it is like Homer’s Iliad. It is spiritual adventure, a story of self-realization, the discovery of meaning of the personality, of a type that would never change down the four-thousand-year-long history of human imagination†¦ It is modern because it is like a dream of a modern man. (1) This paper will examine this highly significant work and determine how it reflects the society in which it was created and in how it reveals the economic, political, cultural, religious and social structures that defined the Mesopotamian society. There are several variations to the Epic of Gilgamesh particularly in the literature of the Hittite, Hurrian, Canaanite, Sumerian and Assyrian. One could even find a hint of Gilgamesh’s repute in the Islamic Koran. The most complete chronicle of the epic was found in Assurbanipal’s library, formed just before the destruction of Nineveh in the seventh century B.C. The story is divided into several chapters or episodes: a meeting of friends, then the forest journey, the flouting of a fickle goddess, the death of Enkidu and the quest for an ancient wisdom and immortality. These episodes demonstrate a single theme that reflects the permeation of pessimism in the Mesopotamian thought, which, according to Sandars, lay partly in the precariousness of life in the city-states. (p. 22) The city-states which are dependent on the vagaries of flood and drought as well as turbulent neighbors; then on